Category Archives for "Marketing Techniques"

CPC Strategy’s Amazon Advertising Triangle Explained By Our Experts

It’s a pretty common request we get from Amazon sellers: “I want to achieve improvements in both volume (increasing orders / revenue) and ROI (decreasing ACOS) – oh, and I want to accomplish this quickly!” However, what many sellers do not understand is that volume & efficiency can be competing goals, meaning that working towards […]

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Why Google Customer Match by Phone and Address Is Better

Google is yet again helping advertisers better target their campaigns by expanding its game-changing Customer Match program. Launched back in 2015, the initial Customer Match offering allowed search advertisers to use customer email lists to build custom audiences. Those audiences could then be used to retarget customers on campaigns across all Google platforms – including […]

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